The application process for the DoubleTree has not been finalized, so Brock was unable to speak to its potential position in the market.Īdler, however, said were a DoubleTree hotel to open, it would be one of the higher-scale properties in the area. Homewood Suites, Brock said, is more upscale, boasting more amenities and evening services. Homewood Suites Lafayette and the incoming Home2 Suites are extended stay properties. "Hampton is more transient," Brock said, "but with a bigger customer base and more loyalty throughout the brand." The Hilton Garden Inn serves the Monday-through-Thursday business crowd or those looking for a comfortable, convenient stay but who won't spend much time on the premises. Appealing to different customer bases is why Brock thinks the Hilton brand prospers, not just in Lafayette but globally. Hilton Corp., however, is careful not to provide redundant services. "There are all these niches in the market," said Adler. He indicated there is demand and space in Lafayette for new hotels, especially extended stay places like Home2 Suites.
"You don't see a McDonald's become a Burger King become a Wendy's," said Adler. Only in the hotel business do you see this kind of brand flipping. One of two things will happen, Adler predicted: the newer hotels will begin to edge the older properties out of the marketplace, or the older properties will undergo brand downgrades.Ĭertain brands have high standards, Adler said, and if a hotel can't afford to maintain these standards, it will downgrade to a brand with less costly specifications.
"The products that exist now are older, more dated products that have been in town for maybe 40 years," Adler said.
0 kommentar(er)
